On October fifth at 9:30am Pacific time, Workplace Hours will host Oliver Jay, former CRO at Asana & govt at Dropbox. Having labored at two of essentially the most profitable bottoms-up SaaS firms, Oliver understands the product-led development movement higher than most.

Not too long ago, he’s written in regards to the PLG lure. “Though the PLG method yields speedy preliminary adoption and development, scaling a PLG firm is a unique story.”

The principle motive is the stress PLG creates for SaaS firms between the early adopters who’ve fueled the corporate’s speedy & environment friendly development & the calls for of the bigger clients. Having seen this twice, Oliver has a transparent perspective on methods to efficiently construct an organization with a number of gross sales motions.

Throughout this Workplace Hours, Oliver & I’ll speak about :

• when the PLG lure turns into obvious
• methods to scale the go-to-market group to proceed rising
• some case research for firms who’ve performed it effectively

In case you’re to attend, please register right here. As all the time, submit questions by way of the registration type & I’ll weave them into the dialog.

I stay up for welcoming Oliver to Workplace Hours!