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Wednesday, April 17, 2024

The State of Investing & Crypto in several markets


2020 was a yr of super development within the cryptocurrency trade. We noticed Bitcoin attain new highs, as famend monetary establishments invested on this revolutionary asset class and enthusiasm throughout the market bounced again.

Final yr, bitFlyer Europe carried out the survey in European nations measuring the consciousness and religion within the way forward for crypto. Again then two thirds of Europeans admitted to having religion that cryptocurrencies will nonetheless exist in 10 years’ time, nevertheless the bulk are nonetheless unsure how they are going to be used.

In September 2020, when evaluating our knowledge from 2020 to 2018, now we have seen a rise in accounts opened by customers of their 20s within the first half of 2020 at group stage.

As a international cryptocurrency alternate that has places of work, amongst others, in San Francisco, CA, and Tokyo, Japan, this time we determined to dive deep into the present state of investing and cryptocurrencies within the US and Japan, and discover the variations between these two huge and fascinating markets. Our survey focused 3000 contributors aged 20-59 throughout Japan and the US.


Key findings from our analysis:

  • Two-thirds of individuals within the US stated they’re all for investing extra in monetary property in 2021.
  • 30% of Individuals suppose Bitcoin/Cryptocurrencies might be a sexy funding this yr, making it two occasions extra widespread than Gold and the 4th most chosen asset. The preferred asset was shares at 54%.
  • 82% of the US inhabitants has heard about cryptocurrencies.
  • Roughly 20% of respondents within the US are at the moment utilizing or have used cryptocurrencies previously.
  • 76% of individuals within the US which have heard about crypto have a constructive notion about cryptocurrencies as an funding. In Japan, 78% of the respondents have a unfavourable notion, exhibiting a reasonably sturdy distinction between the 2 areas.
  • Our analysis exhibits that the present market sentiment amongst American buyers is very bullish in comparison with the Japanese, reinforcing the argument that the final run-up in worth was primarily pushed by US buyers.

The State of Investing

Our analysis exhibits that 82% of individuals within the US spend money on monetary property, with virtually a 3rd of the inhabitants allocating over 1 / 4 of their web value into investments. Alternatively, in Japan, 69% of individuals don’t spend money on monetary property, exhibiting a big distinction throughout the 2 areas.

In each the US and Japan, males have a tendency to take a position greater than ladies, whereas additionally allocating the next share of their web value into their investments.

There’s additionally a big distinction within the outlook for investing this yr. 68% of respondents within the US are planning to take a position or proceed investing, whereas that determine is solely 18% in Japan.

Why are individuals investing in 2021?

Throughout the globe, probably the most widespread causes individuals wish to make investments this yr is to put together for the longer term and enhance their long-term web value. A big share of respondents wish to diversify their revenue via investments and consider that investing is the strongest and quickest manner to develop their capital.

“With the intention to construct your wealth, it would be best to make investments your cash. Investing lets you put your cash in autos which have the potential to earn sturdy charges of return. For those who do not make investments, you’re lacking out on alternatives to extend your monetary value.” — (male in his 30s, US)

After final yr’s occasions, extra persons are being attentive to the market in hopes of capitalizing on a potential financial rebound this yr.

“This can be a nice time to take a position, hopefully issues can solely get higher and go up.” (feminine in her 30s, US)

Low rates of interest are additionally fueling individuals’s motivation to allocate their wealth into funding property. We are able to see the same pattern in Japan.

“Curiosity is simply too low for deposits and financial savings. I believe it’s higher to handle your capital with some threat” — (male in his 40s, Japan).

Why are individuals not seeking to spend money on monetary property?

There’s an fascinating distinction in why persons are not seeking to make investments throughout the 2 areas. One of the crucial widespread the reason why individuals within the US aren’t planning to take a position this yr is due to monetary challenges created by the COVID-19 disaster.

“I’ve no job at the moment, so no revenue. Cannot make investments what you do not have” — (male in his 30s, US)

“Cash could be very tight as a result of pandemic” — (feminine in her 30s, US)

Our knowledge exhibits that, logically, individuals with decrease incomes are 40% much less prone to make investments. This, amidst the current surge in COVID-19 instances and adjustments in energy within the US, has elevated individuals’s uncertainty and concern of what’s going to occur subsequent on the macroeconomic stage.

What’s most fascinating, nevertheless, is that the fundamental purpose why Individuals don’t make investments isn’t due to the dangers of dropping cash. They primarily don’t do it as a result of they don’t have the mandatory assets. In Japan, it’s a distinct story.

Whereas the financial influence from the COVID-19 disaster additionally impacted many individuals’s means to spend money on Japan, the vast majority of those that stated that they don’t seem to be seeking to make investments highlighted the potential dangers related to investing, quite than an absence of assets to take action.

“I do not need to lose even 0.0001% of my cash. I do not need to spend money on something that has the danger of dropping even a small sum of money. Nevertheless, if there’s a no-risk, high-return funding, I’ll undoubtedly do it” (male in his 40s in Japan)

“I believe funding is similar as playing. I do not need to do harmful issues like dropping cash.” (Male in his 30s in Japan)

“I do not know the way to do it, and it appears that there’s a excessive threat of loss.” (feminine in her 30s in Japan)

There’s a transparent distinction within the sentiment in direction of investing between the 2 areas. We see individuals within the US being much more open to investing and having a much bigger need to diversify their revenue via investing. In Japan individuals are likely to have a way more cautious stance.

The State of Crypto

Cryptocurrency adoption is greater within the US than it’s in Japan. Within the US, 22% of respondents have invested in crypto sooner or later – over 4 occasions greater than Japan.

Equally with investing, the sentiment in direction of cryptocurrencies is loads stronger within the US than it’s in Japan. 76% of the respondents within the US who’ve heard about cryptocurrencies have a constructive notion about cryptocurrencies as an funding, whereas in Japan it was the exact opposite.

What’s driving individuals’s constructive notion about cryptocurrencies?

Individuals like cryptocurrencies within the US and Japan for very related causes. One of the crucial widespread ones is the growing reputation of cryptocurrencies and its outstanding rise in worth, which makes it a really engaging funding.

“Cryptos are rising at a quick price and I really feel they’ll continue to grow and be very worthwhile” (male in his 20s, US)

“I noticed within the information that the worth has elevated lately” (male in his 20s in Japan)

However it’s not solely its run-up in worth that’s getting individuals’s consideration. Many respondents highlighted crypto’s worth propositions and consider in its long-term worth.

“I really feel [cryptocurrencies] put you in management versus huge Wall road corporations. You should buy/promote 24/7. Some have fastened amount versus shares that may at all times subject new shares and so on” (male in his 50s, US)

“Cryptocurrency appears to be gaining momentum with the fallout of world and nationwide forex techniques.” (feminine in her 20s, US)

Furthermore, in 2020 we noticed a wave of establishments coming into the cryptocurrency house, and individuals within the US seen. Institutional participation solidified individuals’s long-term outlook for crypto, and even their notion of it.

“Massive establishments have been beginning to purchase crypto, which may drive up shortage and subsequently the worth. That, and after a decade it doesn’t appear to be it’s going anyplace anytime quickly.” (male in his 20s, US)

“I selected constructive as a result of I undoubtedly suppose it has leveled out now. To start with it was undoubtedly unfavourable (from what I heard). I believe it’s a brand new manner of investing.” (Feminine in her 20s, US)

Why do individuals have unfavourable perceptions about cryptocurrencies?

Whereas the value of Bitcoin has elevated over 250% within the final yr, many individuals are nonetheless afraid of its excessive worth volatility.

Moreover, after seeing many incidents reminiscent of hacks and stories from mass media, many are involved concerning the crypto’s safety dangers and utilization right this moment. In Japan, the place the overwhelming majority of individuals have unfavourable perceptions about crypto, these safety considerations have been paramount and deep-rooted into individuals’s perceptions.

“There was a digital forex incident within the information some time in the past.” — (male in his 40s, Japan)

“There’s a chance of somebody stealing it” — (male in his 30s, Japan)

Lastly, as with every new know-how, there’s a huge studying curve.

“I don’t know sufficient about it to have a constructive opinion” — (feminine in her 30s, US)

Many individuals don’t perceive cryptocurrencies effectively sufficient to be able to make a correct judgment about them, which finally impacts their notion. As individuals be taught extra about cryptocurrencies, we are able to count on this to vary sooner or later.

Which funding property do individuals suppose might be most engaging in 2021?

54% of respondents suppose shares might be a sexy funding in 2021, making it the hottest asset within the US.

Crypto was two occasions extra widespread than Gold and in addition the 4th hottest asset, as 30% of Individuals consider it is going to be an engaging funding alternative. In Japan, crypto was the fifth hottest asset, as individuals favored different funding autos reminiscent of Mutual Funds and FX.

Diving deeper into the totally different segments, we noticed that for buyers within the US with the highest stage of expertise crypto was the third hottest asset. This group highlighted the excessive development that cryptocurrencies have skilled these days and consider it is going to be probably the most worthwhile investments.

“ETFs are simple and low price foundation, actual property will at all times produce income and bitcoin is gaining steam and can proceed to in 2021” — (male in his 40s with greater than 10 years of funding expertise, US)

Alternatively, crypto was the second hottest asset amongst the least skilled buyers. Crypto’s run-up in worth and growing adoption spiked the curiosity of this group, which wish to capitalize on the most recent traits out there.

Wrapping up

A major share of Individuals wish to make investments this yr, as they view it as one of many simplest methods to extend their wealth. The alternative was true in Japan, the place buyers have a extra conservative stance.

Furthermore, the adoption of cryptocurrencies within the US has grown considerably during the last yr, as we’ve seen an growing variety of American firms allocating capital into this new asset class and increasing their providers to cowl this revolutionary know-how. The market sentiment is at the moment very constructive, particularly when in comparison with the Japanese market.

The outlook for cryptocurrencies this yr appears to be like very promising within the US because it continues rising in reputation, particularly with the brand new era of buyers which favored the asset greater than anybody else. This may be a very good signal for Europe as training about cryptocurrency and the desire to diversify funding portfolios is at all times growing.

Regardless of the bearish sentiment in Japan, it stays as probably the most essential markets on the earth and with probably the most structured regulatory frameworks globally.

Since 2014, our mission as a worldwide firm has been to supply the best and most safe technique to entry cryptocurrencies world wide. We plan to proceed specializing in providing the best stage of safety to our prospects and new merchandise to supply extra worth.





Survey methodology

  • Survey interval: January 5, 2021-January 11, 2021
  • Goal group: A complete of three,000 shoppers (20-59 years outdated) dwelling within the US and Japanese markets. Japan n = 2,000, USA n = 1,000
  • The information of every market adjusts the composition of gender and age based mostly on the census outcomes in order that the traits of shoppers within the surveyed nations are accurately mirrored.
  • Survey methodology: WEB questionnaire survey

* When utilizing the survey outcomes of this launch, please specify [Survey by bitFlyer USA.].


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