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Sunday, April 14, 2024

How the CEO of a $5 Billion Firm Constructed a Plan for Success


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Our travels for The CEO Sequence have introduced us to corporations of all sizes and scopes, and for this episode, we went to 1 that’s simply large. Zebra Applied sciences is without doubt one of the most dynamic B2B know-how corporations on this planet. They digitize and automate workflows for corporations, have roughly 10, 000 workers and do about $5 billion in income. I had the prospect to take a seat down with CEO Invoice Burns to learn the way he leads such an enormous operation.

Beneath are some highlights of our insightful dialog, which have been edited for size and readability. Watch the complete video above.

International attain

“You see our firm Zebra in on a regular basis life. We’re a digital answer supplier that permits companies to intelligently join knowledge, belongings, and folks. You see us in a point-of-sale checkout at a grocery store, when a postal employee is delivering a parcel to your home, and in so many different locations. Corporations use our cell gadgets to scan the package deal, get signatures, and issues like that. All the biggest retailers around the globe — 86 % of the Fortune 500 corporations — are our prospects as we speak. We consider it as retail, transportation, logistics, manufacturing and warehousing, well being care and authorities.”

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The NFL Connection

“As an organization, we assist the NFL. We use the identical forms of tags that might be utilized in retail or transportation logistics to trace parcels or stock to trace each cleat, each shoulder pad, each helmet worn by a participant. The NFL’s preliminary use case was for fan engagement and to boost the printed. After which the newest use instances are actually round defending the well being and security of the gamers.”

The CEO’s Journey

“I began my profession in gross sales, in a big telco gross sales into people like Verizon and others. After which I took a task main Europe, the Center East, and Africa from a gross sales facet and expanded into advertising and companies and different areas. After which I joined Zebra about 9 years in the past to steer the acquisition piece. Zebra was a billion-dollar specialty printing enterprise. They purchased two and a half billion {dollars} in income from Motorola to the enterprise enterprise and so form of in a single day a $1 billion enterprise turned a $3.5 billion enterprise.”

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Management duty

“There’s three legs of the stool, proper? That is how I view the enterprise: our prospects, our workers and our traders. Finally we’re in enterprise to proceed to develop and to earn a living. However you have to do the proper issues first. You’ve got acquired to have the ability to reward and entice and retain the very best workers around the globe. When you do this, you then’ll serve your prospects greatest. When you serve your prospects greatest, you may develop your topline income and your profitability and your inventory will go up and you will handle your traders.”

Main by way of robust instances

“I feel that demand for our companies skyrocketed throughout COVID, after which in 2023, demand reset again to 2019 ranges. So we have been put able the place we needed to do the traditional issues that almost all companies would do. Take a look at your actual property and your journey prices and all these issues internally. We additionally did issues like voluntary retirement packages. We thought of creating new alternatives for individuals throughout the group. It labored out nice, but it surely’s all the time laborious to get smaller. It is all the time much more enjoyable to develop. However you have to make these robust enterprise choices at instances.”

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Profession recommendation to future leaders

“Nobody else cares as a lot about your profession as you do, but additionally be affected person as a result of it does not occur in a single day. And for those who’re at an awesome firm and you’ve got alternatives there, there’s nowhere else that you simply’re extra revered than inside that firm. They know you might be prepared, so be affected person.”

Take a look at extra profiles of progressive and impactful leaders by visiting The CEO Sequence archives.

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