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Wednesday, April 17, 2024

Australian FinTech firm profile #172 – Eden Change


1. Firm Identify: Eden Change

2. Web site: www.edenexchange.com

3. Key Employees & Titles: Raghu Rajakumar – Founder & CEO. Dhanush Ganglani – Managing Director.

4. Location(s): Australia, New Zealand, Philippines & India

5. In a single sentence, what does your fintech do?:

Eden Change is a revolutionary on-line market for purchasing and promoting companies. Its premier, all-in-one platform seamlessly connects patrons and sellers, reshaping the panorama of enterprise transactions.

6. How / why did you begin your organization?:

We needed to discover a technique to empower entrepreneurs with a revolutionary method to purchasing and promoting companies by means of know-how, shifting away from conventional ‘itemizing websites’. Eden Change facilitates seamless connections between patrons, deal makers and sellers; essentially, remodeling the standard processes concerned in enterprise transactions. With Eden Change you may handle lead technology and qualification with a proprietary platform, acquire entry to 100k potential patrons and goal individuals particularly primarily based on their likelihood to purchase. We’re now trusted by greater than 150 franchisors, together with beloved family names like The Cheesecake Store, Purple Rooster and Pizza Hut.

7. What’s the neatest thing your organization has achieved or learnt alongside the best way (this may embody awards, capital elevating and many others)?:

Certainly one of our most enjoyable bulletins has been the latest launch of our DealXchange platform. By working as a standalone platform separate from Eden Change’s managed companies, DealXchange affords companies the pliability and transparency they should thrive on the worldwide stage.

Designed particularly to fulfill the wants of sellers, franchisors, brokers, patrons, advisors and mergers and acquisitions, the DealXchange platform offers:

  • A Digital Lead Room: DealXchange is a lead room catered to customers’ particular wants within the technique of promoting a enterprise. It’s customisable, permitting customers to collaborate, talk and handle the enterprise shopping for or promoting course of multi functional place.
  • Doc Sharing: DealXchange permits customers to securely share and retailer signed paperwork with ease. Its dependable storage system ensures necessary paperwork are secure, organised and simply accessible.
  • Deal Workflow Administration: With DealXchange, customers can handle their offers from lead technology to closing, successfully taking management of your entire journey. From sourcing high-quality results in qualifying and nurturing them, the platform offers the instruments wanted to streamline the shopping for/promoting course of.
  • Unmatched Lead Technology: DealXchange’s proprietary know-how simply captures any present lead technology supply, permitting customers to handle, qualify and convert to deal with out ever leaving the platform.

DealXchange marks a major milestone in our mission to redefine enterprise transactions. Historically, enterprise homeowners have confronted restricted visibility, entrusting your entire success of their sale to third-party intermediaries. This lack of transparency usually led to uncertainty and challenges all through the transaction. By offering enhanced flexibility and transparency, our standalone platform permits customers to take management of their offers like by no means earlier than. It’s primarily democratising your entire enterprise shopping for and promoting course of.

8. What’s some recommendation you’d give to an aspiring start-up?

Strive various things — and don’t be afraid to pivot. An concept that works now might not work in 12 months, so it’s necessary to take a look at the market and try to be proactive, moderately than reactive. Companies which might be capable of predict traits usually tend to keep afloat, and sticking to the established order received’t assist what you are promoting stand out.

9. What’s subsequent on your firm? And are you trying to develop abroad or keep focussed on Australia?:

For the time being, we need to develop abroad, whereas persevering with to construct on the companies we offer to Australian enterprise patrons and sellers. We’re additionally enthusiastic about persevering with to implement new performance inside DealXchange, together with an integration with Valutico and utilising AI to automate handbook duties.

10. What different corporations do you admire?:

We’re presently partnered with the likes of Valutico, MYOB and Finstead Capital — all companies that share comparable values to us. These companies are dedicated to the reason for serving to to demystify the enterprise shopping for and promoting processes, which can also be our intention. By working with these corporations, we’re striving to make the shopping for and promoting processes as clear as doable.

11. What’s essentially the most attention-grabbing or funniest second that’s occurred in your organization’s lifetime?:

The second after we realised that we might be rather more than a enterprise itemizing market. After speaking with a spread of stakeholders, we uncovered a necessity for a spot the place they might handle each step of the deal-making course of, from the time a lead got here in to the precise shopping for/promoting of a enterprise. These conversations are what laid the muse for DealXchange — what you see at present stems from these conversations that confirmed us the true worth of what Eden Change has been constructing for the reason that enterprise first began.



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