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Sunday, April 14, 2024

Why comms deserves its personal spot on the exec staff — Aaron Zamost’s classes from Sq.

Our visitor at this time is Aaron Zamost.

After a comms profession at Google, Aaron joined Sq. in 2011 to steer company communications. He went on to hitch the exec staff, reporting on to Jack Dorsey and main the comms technique for Sq.’s IPO in 2015. In an attention-grabbing transfer, he additionally took on main the individuals group as properly, operating each orgs up till he left in late 2020. Along with lecturing at UC Berkeley’s College of Legislation, Aaron now runs Background Companions, a communications consulting agency.

In at this time’s dialog, we dive deep into what founders must learn about each exterior and inner comms. Aaron shares extra on:

  • Why comms deserves its personal spot on the exec staff and why most founders shouldn’t rent PR businesses.
  • The roles-to-be-done of the comms perform within the early days of a startup — and why it’s not an excellent buyer acquisition technique.
  • A 3-question framework for simplifying your organization message early on.
  • The way to prep for interviews and cope with troublesome traces of questioning.
  • How to consider commenting on occasions within the information, or message layoffs to the staff.

Given how a lot the media panorama has modified lately, and what number of founders are grappling with inner comms points lately, Aaron’s recommendation makes for a precious hear. 

We additionally advocate testing his two wonderful Medium posts:

What’s Your Hour in ‘Silicon Valley Time’?

No, you don’t want to rent an company

You may comply with Aaron on Twitter at @zamosta. You may electronic mail us questions straight at assessment@firstround.com or comply with us on Twitter @firstround and @brettberson

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