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I like speaking to of us with experience in areas the place I’m extra fundamental. Years in the past when Philz Espresso began increasing from a single store right into a multi-storefront, multi-city enterprise I discovered myself in a chat with their CEO Jacob Jaber. Thankfully he was sport to reply a bunch of my questions concerning the espresso biz (I’m a little bit of a fan) with depth and endurance. Certainly one of them actually caught with me as a framework to know city improvement.
Philz was opening a handful of recent shops in fast succession round SF and I requested Jacob a model of the next: I do know website choice is a science unto itself however clarify it to me in a easy manner. His reply was tremendous attention-grabbing, and I’ll paraphrase it right here. Neighborhoods have three use circumstances – Stay, Play, Work – and as long as two of them exist, it might assist a Philz. So for instance, if it’s only a Stay neighborhood (possibly a suburban city and not using a massive business district and residents commute out of the city to work), isn’t an A+ possibility. Identical factor if it’s *simply* work – no Stay or Play – most likely nice throughout early morning commute however can that location assist afternoons/evenings/weekends? We then ran by means of a bunch of Philz places and he shared his POV on their Stay, Play, Work traits. Made excellent sense!
Quick-forward to San Francisco 2023, which is principally 25 years within the Bay for me and nearly 30 for my spouse. Rather a lot has modified in our little metropolis, particularly over the previous few years. And I’m very supportive of teams like GrowSF working arduous to evolve us in a optimistic path. However the simplest way for me to explain us proper now’s harkening again to Jacob’s framework. And it goes one thing like this:
“Through the pandemic rather a lot modified close to how folks use areas, and for a wide range of causes, it’s not snapping again in SF to the way in which it was earlier than, nor ought to we count on it achieve this absolutely. Neighborhoods that anchored round Work and Stay or Work and Play (FiDi, SoMa particularly) are actually feeling deserted due to adjustments in workplace area utilization. So we have to suppose actually aggressively about tips on how to get these again to no less than two of the three attributes in some stage of density. Alternatively, neighborhoods that had been primarily Stay or Stay and Play even have gotten much more attention-grabbing because of WFH/distant/hybrid. Fillmore/Divis/PacHeights, Hayes Valley, Noe Valley, West Portal, Union Avenue, Presidio are all as lively as they’ve been since I moved right here.”
Clearly there are longer discussions available about high quality of life points, rise of YIMBY and so forth (like I mentioned, GrowSF), however Stay Work Play is the lens by means of which I perceive my metropolis.
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