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At the moment’s episode is with Tara Viswanathan, co-founder and CEO of Rupa Well being. Tara began Rupa Well being in early 2018, however the product imaginative and prescient right now appears to be like very totally different from what she first constructed. As she’ll discuss over the course of right now’s interview, she went by way of loads of generally painful pivots on the trail to discovering product/market match for Rupa.

Tara is extremely candid about all the issues she needed to be taught the laborious manner as a first-time founder going from zero to 1. For the primary half of our interview, we pay specific consideration to her classes to find the elusive startup holy grail of product/market match.

We cowl the aha second that the primary iteration of the product wasn’t going to work, and why she thinks hiring a couple of people earlier than discovering product/market match was certainly one of her earliest errors. We then dive into her determination to create a brand new product understanding that it wasn’t going to be the factor that finally labored — however was bullish that it could lead down the fitting path.

Within the second half of our interview, she talks about hiring Rupa’s early staff, and her techniques that go towards the grain of typical startup knowledge. For starters, she leaned closely on exterior contractors moderately than full-time workers on the trail to product/market match — and she or he thinks extra founders ought to take into account doing the identical. She additionally dives into why she hates job descriptions, and what she prescribes as an alternative.

As a founder nonetheless within the trenches, Tara is recreation to get tremendous tactical in regards to the issues she’s tried alongside Rupa’s winding journey that did and didn’t work. It’s a must-listen for different founders — or anybody that’s received a burning curiosity about what it’s really wish to be an entrepreneur.

You may observe Tara on Twitter at @taraviswanathan.

To be taught extra in regards to the “who” interview, take a look at the e book “Who: The A Methodology for Hiring.”

Make sure you take a look at the current protection of Rupa Well being in Forbes.

You may e mail us questions straight at evaluation@firstround.com or observe us on Twitter @ twitter.com/firstround and twitter.com/brettberson

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