The Nationwide Funds Company of India (NPCI), the governing physique overseeing the nation’s extensively used Unified Funds Interface (UPI) cellular fee system, is ready to interact with varied fintech startups this month to develop a technique to deal with the rising market dominance of PhonePe and Google Pay within the UPI ecosystem.

NPCI executives plan to fulfill with representatives from CRED, Flipkart, Fampay and Amazon amongst different gamers to debate their key initiatives aimed toward boosting UPI transactions on their respective apps and to grasp the help they require, individuals aware of the matter advised TechCrunch.

UPI, constructed by a coalition of Indian banks, has develop into the preferred method Indians transact on-line, processing over 10 billion transactions month-to-month.

The brand new conferences are a part of an rising effort to deal with considerations raised by lawmakers and business gamers relating to the market share focus of Google Pay and PhonePe, which collectively account for practically 86% of UPI transactions by quantity, up from 82.5% on the finish of December. Walmart owns greater than three-fourths of PhonePe.

Paytm, the third-largest UPI participant, has seen its market share decline to 9.1% by the top of March, down from 13% on the finish of 2023, following a clampdown by the Reserve Financial institution of India (RBI).

An summary of India’s UPI ecosystem. (Picture: Macquarie)

The dialog follows the central financial institution expressing “displeasure” to the NPCI over the rising duopoly within the funds house, an individual aware of the matter mentioned. An NPCI spokesperson declined to remark.

In February, a parliamentary panel in India urged the federal government to assist the expansion of home fintech gamers that may supply alternate options to the Walmart-backed PhonePe and Google Pay apps.

The NPCI has lengthy advocated for limiting the market share of particular person firms taking part within the UPI ecosystem to 30%. Nonetheless, it has prolonged the deadline for companies to adjust to this directive to the top of December 2024. The group faces a singular problem in implementing this directive: It believes that it at the moment lacks a technical mechanism to take action, TechCrunch beforehand reported.

The RBI can be weighing an incentive plan to create a extra favorable aggressive subject for rising UPI gamers, one other particular person aware of the matter mentioned. Indian every day Financial Instances individually reported Wednesday that the NPCI is encouraging fintech firms to supply incentives to their customers, selling using their respective apps for making UPI transactions.