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Wednesday, April 17, 2024

I Made $1.3 Million From a Single LinkedIn Submit | by Tom Fairey


Listed below are the teachings I realized.

Picture by Flickr from Pexels

This isn’t an exaggeration, this actually occurred. Let me offer you some context: The $1.3 million was an funding verify. The publish was a picture. The funding got here from somebody I’d by no means spoken to earlier than and had seen the publish and despatched me a DM. Since this occurred, I’ve had time to mirror on what made this attainable, and there are some distinct classes, which I’ll share on this story.

However first, a bit of background. I run a startup (Stakester), we’re two years outdated, we’re in e-sports, so it’s a cool sector, and we’re experiencing some nice person development. I’ve simply over 7k connections on LinkedIn.

I wasn’t aiming to lift any cash at this stage; we’d simply closed a funding spherical. However we’re a startup, and the reality is we’re at all times elevating, simply perhaps not formally. We’d dried up a bit of on the eye so I wished to get observed.

I’d realized a priceless lesson throughout our final funding spherical: that with regards to getting cash, the chance for traders to make a large return is all the things, so I wanted to seize their consideration with one thing that confirmed this.

With that in thoughts, right here had been the priorities;

  1. Present development.
  2. Present it’s taking place shortly.
  3. Get numerous individuals to see it.
  4. Get numerous the proper individuals to see it.

Right here’s how I did it:

  1. Choose a metric. Doesn’t actually matter which, so long as it’s significant and rising. Make this the spotlight of the publish. I made the picture a easy graph displaying a steep curve.
  2. Point out a timeframe within the publish that appears quick. The trick right here is to make use of a bigger time interval so it has a decrease quantity. So as a substitute of 4 weeks, 1 month. Half a 12 months, as a substitute of 6 months. It’s because the reader will see the quantity, not the interval.
  3. Preserve all the info on LinkedIn — when you want a hyperlink, put it within the feedback. LinkedIn prioritizes posts that maintain individuals on the positioning. Additionally, add a related hashtag. TOP TIP: the image is prime actual property, however so is your first line, so make it attention-grabbing. Mine, “WARNING…

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