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Right now’s episode is with Ryan Glasgow, the founder and CEO of UserLeap, a product analysis platform that helps PMs, person researchers, and development entrepreneurs launch microsurveys to uncover buyer insights sooner. Earlier than founding UserLeap in 2018, Ryan was a PM and early group member at Weebly (which was acquired by Sq.) and Vurb (which was acquired by Snapchat).
We begin by rewinding the clock again to the 6-month interval earlier than Ryan began the corporate — when he was validating his concept and assessing the crowded market. From how he approached segmentation and early buyer conversations, to widespread product/market match errors, there’s a lot recommendation in right here for aspiring entrepreneurs.
We additionally get into what the primary model of the product appeared like, how they give thought to including new options, and the way UserLeap’s 3 product ideas are used day-to-day. We additionally dig into how this self-described “product man” taught himself founder-led gross sales, together with the precise ways that made the largest distinction and the way he’s refined his strategy right into a repeatable playbook.
From the query he all the time asks in buyer conferences, to the books which have had the largest impression on his improvement, there’s tons of actually tactical nuggets in right here for founders and product leaders alike.
Listed here are the books Ryan talked about within the episode:
- What Clients Need: Utilizing End result-Pushed Innovation to Create Breakthrough Merchandise and Companies by Anthony Ulwick
- You Cannot Train a Child to Experience a Bike at a Seminar by David Sandler
- Person Story Mapping: Uncover the Complete Story, Construct the Proper Product by Jeff Patton
You’ll be able to comply with Ryan on Twitter at @ryanglasgow.
You’ll be able to e-mail us questions instantly at overview@firstround.com or comply with us on Twitter @firstround and @brettberson.
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