Home Venture Capital Discovering product-market match twice — Alma’s Harry Ritter on pivots and staying near prospects

Discovering product-market match twice — Alma’s Harry Ritter on pivots and staying near prospects

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Discovering product-market match twice — Alma’s Harry Ritter on pivots and staying near prospects

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Todd Jackson’s again on the mic this week. (As a reminder, he’s visitor internet hosting a number of product-focused episodes this season — all about discovering product-market match.)

As we speak, Todd chats with Harry Ritter, founding father of Alma, a membership-based community that helps unbiased psychological well being care suppliers settle for insurance coverage and construct thriving personal practices.

In our dialog, we go deep into Alma’s early days, and the way they navigated the journey of discovering traction and scaling. 

As you’ll hear within the episode, the Alma workforce primarily needed to discover product-market match twice as they went from bodily, co-working workplace areas pre-pandemic, to rapidly constructing out their digital care capabilities.

Right here’s a preview of what Todd and Harry cowl:

  • Approaching workforce constructing as a solo founder
  • Refining the concept and getting extra insights out of your prospects via structured interviews, utilizing the method medical doctors are skilled on
  • Rallying your workforce via a pivot
  • Staying competitor conscious — not competitor obsessed
  • The distinction between constructing a market versus a platform.

Whether or not you’re within the early phases of beginning an organization or going via a tricky pivot, there are tons of useful techniques right here.

You’ll be able to observe Harry on Twitter at @harryritter1. You’ll be able to e-mail us questions instantly at evaluate@firstround.com or observe us on Twitter @firstround and @tjack.



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