“Bookbear” doesn’t sound like a 6-figure e-newsletter title.

When you didn’t know any higher you’d assume it was simply one other e-newsletter written by an worker who writes on the aspect.

That’d be naive. Silly, even.

I’ve been a reader of Ava Bookbar (a.ok.a NoamPomsky) for a couple of yr. Her e-newsletter caught my consideration as a result of it’s extremely sharable.

She’s the one one I do know who’s had the chance to have her Substack really helpful, not as soon as, however twice by Tim Ferriss on his podcast. In order I started fangirling (for Tim not Ava), I researched her e-newsletter journey.

And I confirmed one thing I didn’t count on:

That’s proper, Ava doesn’t work a job within the San Francisco tech scene anymore. She’s a full-time Substack author. You go gal!

Right here’s how she makes 6-figures doing it:

I run a Substack e-newsletter that’s about to move 100,000 subscribers.

One factor I’ve seen is writers are so romantic about newsletters and writing books. They assume you simply present up and write and all of your goals come true. LOL. Not fairly.

As I studied Ava’s journey, I seen she used Twitter/X loads through the years. She’s constructed an viewers on there of 48,900 followers. If she launched a Substack with out this viewers nobody would learn.

The toughest half a couple of e-newsletter is discovering readers, not writing.

Ava realized this lesson early on. She writes tweets after which hyperlinks to her Substack in her bio and by replying to her personal tweets.

Each profitable Substack I’ve ever researched follows this formulation. Go the place thousands and thousands of eyeballs are, be useful, then direct them to your paid e-newsletter.